The Cash Generation Machine

The Cash Generation Machine

by Luis Armando Zarruk and Alejandro Fernandez

"The Cash generation machine" is a book that presents the series of cases demonstrating the application of the latest TOC knowledge for all areas of managing companies. The cases have been compiled and put together in a book by TOC practitioners Luis Armando Zarruk and Alejandro Fernandez. Alejandro Fernandez has been successfully leading the TOC development in Columbia since 1994.

The first Spanish edition of the book was presented at the I Latinamerican TOCICO Conference in Bogota in August 2008, and the new Spanish edition is expected in the first quarter of 2009, as well as the English edition.

Starting with Dr. Eli Goldartt' article titled "Never Say I Know", the book presents precise and state of the art insights into the specific TOC issues by the following recognized worldwide TOC practitioners and teachers:

  • TOC: Key Concepts and Assumptions, by Luis Armando Zarruk (Colombia)
  • Throughput Accounting, by Thomas Corbett (Brazi)
  • A managerial view of costs, by Luis Armando Zarruk (Colombia)
  • TOC: Operational and financial measures, by Luis Armando Zarruk (Colombia)
  • How Lean Accounting Works - Does It Solve the Measurement Nightmare?, by Debra Smith (United States), Peter Milroy (Canadá) and Gregory S. Cass (United States)
  • Increasing Cash Velocity, by Lisa Lang (United States)
  • Evaporating Cash Constraint, by Ravi Gilani (India)
  • Making Production the Competitive Advantage, by James Richard Holt (United States)
  • Buffer Management as a Central Tool in Dealing with Daily and Expected Uncertainty, by Elyakim Moshe Schragenheim (Israel)
  • Critical Chain Project Management, by Janice F .Cerveny (United States) and Stuart Diaz Galup (United States)
  • Improving Project Management, by Stefan van Aalst (Dutch)
  • Knowledge-Work In The Dark Age Of Business, by Tony Rizzo (United States)
  • Managing Distribution According to TOC Principles, by Amir Schragenheim (Israel)
  • The finance of TOC Distribution solution, by Humberto R. Baptista (Brasil)
  • The Core Structure of TOC Thinking Processes and their applications to improve systems (The "U" shape), by Oded Cohen (Israel)
  • Manageing cronic conflicts using the (composite) method of Cloud Evaporation - Current Reality Branch - Future Reality Branch: a systemic and systematic view, by James F. Cox iii (United States) & Victoria J. Mabin (United States)
  • How to build a high-throughput sales process, by Justin Roff-Marsh (Australia)
  • Unblock the power of your salesforce!, by Dietrich Legat (Austrian) and William W. Woehr (United States)
  • Viable Vision, by Gerald Kendall (United States)
  • The Process of Continous Improvement that promotes a Jonah, by Alejandro Fernández (Colombia)
  • Cultural Change: A Requirement to be Successful Implementing TOC, by Roger Antonio Zarruk (Colombia)

And it also includes the follwing case studies:

  • The Constraints in the Organizational Structure of a Service Company, by Alfredo Vargas (Colombia)
  • A place called Encava, by María Cristina Sierraalta (Venezuela)
  • Our Success Journey with TOC, by Niranjan Kirloskar(India)
  • Company Case: La Bugueña Ltda., by Luz Mary Nova (Colombia)
  • Tesicol: The Transition from the World of Costs to the World of Throughput, by Luis Armando Zarruk (Colombia)